Our data is key to identifying, understanding, reaching, refining and measuring audiences as well as understanding context and trends across media.
Our datasets include:
- audience profiles for targeting
- stated purchase data
- inventory availabilities & rates
- paid search keywords
- paid search spend
- paid ad occurrences
- paid ad spend
- earned media occurrences
- brand/issue sentiment scoring
- estimated media value (EMV)
- audience & media ratings
All of our data uses currency grade methodology and crosses on and offline media to provide a more holistic view. Through our core offer and partnerships, data is available at scale, globally.