Audience Intelligence

The fragmenting media landscape means consumer behaviour is constantly changing. Connected audience intelligence enables media owners, media agencies and brand owners to measure and understand how people access and interact with media. We measure what people are watching and listening to. We track who they are and how they are accessing the programme whether it is on live TV, catch-up and on-demand services, online video streaming or radio.

This provides the viewing data for media owners, media agencies and brand owners to understand how consumers engage with media within and across platforms and devices used. This gives them a true understanding of the merits of individual media and helps them optimise their media strategies.

Audience Measurement

We measure the media that people consume across platforms and devices. This enables media owners to maximise their programming and advertising space, and media agencies and brand owners to plan successful campaigns.

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Audience Measurement and Planning Analytics

Our sophisticated planning and analytics tools make it easy for planners and buyers to draw actionable insights from audience and social TV data. We have a dedicated team who focus on improving data reporting.

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Content Detection Technologies

Our advanced technologies track when, where and how TV and video content is viewed. To do this, we use audio watermarking or fingerprinting, or a combination of both.

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Meters

We provide a range of metering technologies which measures in real time media consumption among audiences. The right meter or combination of meters can be configured to the specific needs of any given market around the world.

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