The fragmenting media landscape means consumer behaviour is constantly changing. Connected audience intelligence enables media owners, media agencies and brand owners to measure and understand how people access and interact with media. We measure what people are watching and listening to. We track who they are and how they are accessing the programme whether it is on live TV, catch-up and on-demand services, online video streaming or radio.
This provides the viewing data for media owners, media agencies and brand owners to understand how consumers engage with media within and across platforms and devices used. This gives them a true understanding of the merits of individual media and helps them optimise their media strategies.