Audience Measurement: Actual viewing habits and behaviours

The explosion of new broadcast technologies means that people’s viewing habits, and how they access media, is constantly changing.

Our audience measurement expertise help explain what people are doing and understand which channels are performing.  We measure media consumption, in and out of home using advanced metering technology. 

This provides a complete view of consumer viewing habits and behaviours. We cover different devices, whether TV set, computer or mobile, and the different platforms or apps on smart TVs. We connect this viewing data with demographic information to understand who is consuming which media.

Our measurement data gives a true understanding of how individual types and channels of media perform.  It shows how people are accessing content, whether on live TV, catch-up and on-demand services, online video streaming and radio.  And it shows what content they are viewing.

Understanding the value of content and media

The data that we collect helps establish the value that different parties place on that media.  As such, it helps set prices for advertising and so shapes the tradable currency which underpins the market.

Industry players, including the Joint Industry Committees (JICs), can understand and monitor audiences and media consumption habits.  This enables their members to make informed business decisions.

Media owners can measure across all devices and get a clear view on how their content is performing.  They can benchmark against their competitors and make decisions about programming to maximise revenues for their advertising space and air time.

Media agencies and brand owners can use this data to make comparisons across different media platforms. They can measure brand exposure, and the frequency of a campaign. They can optimise their media planning and guide their investments decisions to deliver the best results.

Global experience, local knowledge 

We run audience measurement services, deploying different technologies in more markets around the world than anyone else.  We have a global presence, which gives us the expertise to focus on individual local-market needs.

Different markets require different approaches.  We can combine the latest and most appropriate technologies with the experience of knowing what works. 

 

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