Kantar brings together the most comprehensive and actionable intelligence on media consumption, performance and value to create a holistic picture of the changing media landscape.
Informing our clients’ media planning and marketing strategies by measuring competitor advertising activities.
Measuring actual media consumption by type, by device and by demographic.
Enabling advertisers, agencies and media owners to identify, target and reach key consumer audiences
Tailored research services giving clients a deeper understanding of any aspect of the media and their customers
Measuring news coverage so clients can understand conversations and sentiment across the media
Identifying what matters to our clients by evaluating the vast volumes of social media content created every day