Consumer & audience targeting

We offer insight into what makes consumers tick, and a deep strategic understanding of the buzz around brands, programmes, products and people. This enables advertisers, agencies and media owners to decide how to identify, target and reach key consumer audiences. We do this with the most comprehensive insights into online and offline behaviour and attitudes, media consumption, product and brand use - with solutions available in almost 70 countries worldwide. We also have highly specialist expertise in understanding both sport and healthcare markets and next generation technology to enable audience engagement through their companion screen.

Audience Profiling

We enable media owners and publishers to promote the value of their online and offline media inventory using TGI data.

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Consumer Behaviour

TGI data gives access to a complete, all-round understanding of consumer habits and behaviours. We leverage big data and data science to help our clients reach, win and retain consumers locally and internationally.

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Media Planning And Buying

Our services enable agencies to identify and plan online and offline media campaigns far more effectively and efficiently.

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Social TV Tools

We help broadcasters, agencies and advertisers understand how audiences engage with TV programmes on social media. To do this we have developed the official industry metric, the Kantar Social TV Ratings, in conjunction with Twitter and other social media.

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Sport

We empower our clients with in-depth global data and analysis to understand their fan base, their media audiences and the value of their sponsorship and its impact. Our clients apply this information to drive their business from global strategy to local activation.

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Synchronised Content Technology

Our technology enables broadcasters, content owners and advertisers to deliver immersive complementary content to companion screens. It aligns mobile apps with TV broadcasts to directly engage the viewer.

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TGI Survey Data

Our TGI service enables advertisers, agencies, media owners and publishers to identify, target and reach their key consumer audiences. We provide essential consumer insights, building effective consumer understanding and audience profiling for media planning and buying.

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