Audience Profile: consumer insights for targeted planning
In today’s fragmented media landscape it can be challenging to build targeted media campaigns with a limited view of your target audience. That challenge is only becoming greater as PR and Marketing teams increasingly collaborate – a single and coherent understanding of the end audience is imperative.
Combining our media monitoring and analysis expertise with rich consumer insight, Audience Profile gives you unrivalled insight into your target audience, including:
- Attitudes, opinions and motivations; and
- Media habits.
Through empowering you to identify and better understand your target audience, Audience Profile enables you to optimise the return on investment of their PR and marketing campaigns.
One platform, all your insights
Audience Profile insights are integrated into our media monitoring platform.
This means that within a single platform clients can understand their target audience as well as target, monitor and evaluate their PR and earned media campaigns.
Rich consumer insights
Audience Profile insights are provided from our TGI consumer survey data of 25,000 adults across Great Britain.
This robust survey data is used by some of the world’s largest media owners, agencies and brands helping them understand audiences, their target markets and customers.
Contact us to find out more.