Social listening: making sense of online buzz
With billions of social media posts a day it can be hard to make sense of what is being said and what is shaping your reputation.
Our social media monitoring service enables clients to identify the most influential social content and the impact of social media on their profile in order to inform their communications strategy.
We help clients track what is being said about them, their brand, their products and their services:
- A customised dashboard to show vital social media analytics, in real time
- Alerts for key topics and an adaptable portal home
- The sites that are driving the buzz
- Key influencers
- Emerging themes, identified before they become issues
The reports and alerts can all be tailored and delivered at whatever time is most convenient. The service can be combined with our broadcast, print or online monitoring and evaluation services to give one overall picture.
We can supply bespoke daily, weekly or monthly reports on a brand’s reputation, highlighting the data that best shows the performance and return on social investment. We can also create tailored alerts, delivered at times that suit you, to evolve with your social strategy.
To do this we analyse huge numbers of blogs, discussion boards, news sites, usenet groups and video-sharing networks, all across more than 60 languages. We automatically identify the link source, author, date, time and tone of social mentions and deliver the data as it is happening.
Contact us to find out more about how our social media services can help your organization.