Ariana Grande's Pride Performance

Ariana Grande returned to Manchester on Sunday for the first time since the benefit concert for the victims of the terror attack in 2017. An overwhelmed Ariana performed at Sunday’s Pride concert in Manchester and plenty of fans attended, including some who were present on that night in 2017. A large amount of media coverage was expected, so we have used our Live Search tool, part of our Reputation Intelligence offering, which looks back at 12 months of historical online news articles, to see how the online media reacted.

From Saturday 24th August to Monday 26th August (one day before and after the concert) there were 254 articles posted just in the UK that contained both ‘Ariana Grande’ and ‘Manchester’. As shown in the below graphic, most articles were posted on Monday, the day after the concert. All the articles together provide 49,124,700 potential exposures.

Looking at the top ten sources for the articles, there is a mix of news outlets and radio stations, understandably considering the music affiliation. Yahoo and Sky feature in the top three with multiple articles from both.

Using Brandwatch data, we can see that there were 21,000 mentions by 12,000 unique authors of Ariana Grande’s performance at Manchester Pride this past weekend, the vast majority of which came from Twitter. Ariana Grande’s own tweet accounted for nearly 13,000 retweets, 163,000 likes and 6,600 replies.

In total, the posts potentially reached 26m people. Scooter Braun, owner of Grande’s record label SB Projects earned over a thousand retweets and more than a hundred replies for his emotional tweets thanking Manchester Pride.

The performance was slightly marred by concert-goers being denied access to the set after 7pm. Some fans were angry and upset, feeling that they had not been adequately informed of the situation. While there were fewer than 100 posts complaining, several news sites picked up on the story.

Find out more about how our Reputation Intelligence can help you.

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