Better demonstrate added value of your audiences with instant insights
Do you need to reinforce the relevance of your audience to advertisers? Do you need a data source whose value and quality are trusted across the media and marketing industries?
After successful launches in a variety of markets across the world, Kantar Media has now rolled out V2.0 of its web application, dedicated to media owners: TGI Audience Snapshot. It is an audience profiling tool enabling you to quickly and easily identify and share the most relevant insights to support your sales story. This is all within a safe, foolproof interface that presents the insights in an engaging and flexible way.
The fundamental features of this new version of the app remain the same, but with a strong enhancement of its data visualisation functionalities, reinforcing the key strengths of the interface in terms of navigation and insights. The major new innovation enables users to flexibly identify and build any target - audience, competitive set, product or brand consumers - and visualise this against key demographics, product and brand consumption, leisure activities, opinions and media exposure.
This means that the full spectrum of TGI data - the reference for profiling and targeting within the media industry - can now be flexibly leveraged in TGI Audience Snapshot to build sales arguments on trusted and quality data. Furthermore, anyone in your organisation, not just the research team, always has the key insights to hand, which they can use with complete confidence whenever they need.
TGI Audience Snapshot users find that their sales efficiency grows significantly by using quality and well-known data.
To see TGI Audience Snapshot in action, please click on the video below and for further information or to set up a demo please contact your TGI account manager or email