Better grocery shopper campaigns
- The highest spending grocery shoppers (over £75 per week) are almost a quarter more likely than other adults to go for premium products.
- M&S shoppers are two-thirds more likely to believe they can convince others with their views on home appliances than the average adult.
- Fair Trade shoppers are two-thirds more likely to be influenced by celebrities in their purchase decisions than the average adult.
Better programmatic targeting of consumer audiences in the highly competitive grocery shopping sector will have a critical impact on commercial success.
Cookies with only online user journey data behind them will rarely be sufficiently discriminatory. The high quality sample behind our TGI data, with its broad and in-depth mix of offline and online consumer behaviour, enables a highly efficient approach to programmatic campaigns.
We have well over 100 pre-defined targets - including more than 15 specifically on grocery shopping - available to use now on a variety of data platforms.
Our in-depth infographic examines the value of some of these key consumer grocery targets that you could never know from standard cookie-based programmatic targeting. Please complete the form above right to download the full infographic.