Coutinho's Injury time goal is the top tweeted moment of the 2018 FIFA World Cup

The World Cup seems a distant memory despite only being off our screens for just over 3 weeks now as fans are already looking forward to the new domestic seasons for their football fix. Our Kantar Social TV Ratings (KSTR) data allowed us to track every single game during the World Cup and measure the amount of tweets sent minute by minute during the 4 hour broadcast time (4 hours from 1 hour before kick off time).

We can see that the most tweeted moment wasn’t when France lifted the trophy or when Trippier scored that magical free kick, but it was when Philipe Coutinho scored Brazil’s first goal against Costa Rica in the 91st minute on the 22nd June. This moment triggered 170,500 tweets in 60 seconds from 15:48 (CET). In fact, Brazil vs Costa Rica provided 4 of the top 10 moments across the competition! We lay out all top 10 moments and what happened to ignite the conversation on Twitter.

Coutinho’s goal sparked 2 minutes of high engagement, as the minute after his goal also appears in the top 10 moments. However, this is not exclusive to Coutinho, Roberto Firmino caused the same effect when he scored Brazil’s second goal against Mexico. Brazil were by far the most engaged Country on Twitter; appearing in 6 of the top 10 moments and they also topped our total tweets metric in our World Cup Twitter Infographic.

Kylian Mbappe was a key contributor to France’s success, both on the pitch and on Twitter. His two goals against Argentina saw them win 4-3 in the round of 16 and his second goal triggered over 141K tweets, putting it as the 6th most tweeted moment. Mbappe’s goal in the final to put France 4-1 up, essentially ending any possibility of a Croatia comeback, was the most tweeted moment in the final, engaging the audience more than the final whistle and the moment in which France physically lifted the trophy.

Ronaldo’s hattrick goal in the form of that exquisite free kick against Spain is the only moment in the list that isn’t in a game involving Brazil or France, showing just how impressed the world was by his effort.

See our World Cup Twitter Tracker to see which games during the competition were the most tweeted.



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