Discover wearable tech trends in Britain and around the world

Wearable tech is a market that has exploded on to the scene in recent years, representing one of the most cutting edge of digital trends.

We have leveraged insights from our new TGI Global Quick View data to create a report exploring who owns fitness bands and smartwatches in 25 markets around the world - including a spotlight on Great Britain - and what the challenges and opportunities are for marketers in this competitive space.

Amongst the insights, we examine:

  • What is the penetration of fitness band and smartwatch usage around the world and which markets have particularly high or low penetration?
  • What makes wearable tech owners different from other connected adults in their attitudes and content preferences?
  • Which mix of media are fitness band and smartwatch owners especially engaged by?
Click below for the exclusive report.

Click to read Global Wearable Tech Trends 2020 PSPCTS

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