F1 Season comparison - Brazilian Grand Prix

Despite having won the championship already, Lewis Hamilton stayed professional to finish strongly and win the Brazilian Grand Prix. Max Verstappen delivered a driving masterclass after starting fifth on the grid to finish the race in second place, but not without drama. At one point he was the race leader and was involved in a crash with Esteban Ocon and lost the lead to Hamilton. The drivers clashed after the race with Verstappen pushing Ocon multiple times.

Using Kantar Social TV Ratings (KSTR) data, our comparative series looks back at the social engagement during the 2017 season and how that compares to this season’s equivalent.

The Brazilian Grand Prix sparked more tweets and unique authors in 2018 than it did last year. More than 20,000 extra authors tweeted this year, contributing to an increase in total tweets during the broadcast. Despite the championship being wrapped up, the race still delivered a lot of excitement.

Surprisingly, the UK leapfrogged Brazil to top the country list this year. However, maybe not surprising is the Netherlands coming in third in 2018 despite not making the top 5 in 2017, no doubt due to the crash and great driving by their countryman Max Verstappen.

With the increase in total tweets this year it is unusual to see similar figures of the top 5 hashtags used during the broadcast. #F1 was the only hashtag to see a rise in terms of tweets by position. #Verstappen and #Ocon appear in the top 5 this year, proving further that they have influenced the audience on Twitter.

Unlike the hashtags, there is an increase in the amount of account mentions during the broadcast in 2018. Lewis Hamilton won the race and Mercedes also won the constructor’s championship after the Brazilian Grand Prix, explaining their second and third spots in the top 5. Closely following, as he did in the race itself, was Max Verstappen.

The Brazilian Grand Prix did not disappoint! Some incredible driving was on show, there was plenty of thrilling moments as Verstappen recovered losing his top spot to finish in second as well as a shoving match post-race. Can Abu Dhabi end this year’s season with a bang? Check back to find out.

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