F1 Season comparison - Singapore Grand Prix

Lewis Hamilton’s 4th win from the last 5 races saw him extend his championship lead to 40 points. Overtaking is tricky on a track like Marina Bay, and Sebastien Vettel struggled to find top form in qualifying, causing him to star 3rd on the grid on Sunday and finished in the same position.

Using Kantar Social TV Ratings (KSTR) data, our comparative series looks back at the social engagement during the 2017 season and how that compares to this season’s equivalent.

The 2018 Singapore race saw a huge drop in the number of tweets during the broadcast and authors compared to 2017. This is interesting; even though some races this year have seen a decrease in tweets, it hasn’t been as significant as this. The reason for the high amount last year could have been due to the major crash between Vettel and his team-mate Kimi Raikkonen in the first lap of the 2017 race.

With the considerable drop in tweets from last year, it is unsurprising to see the figures for the top 5 countries down as well. However, this is another race where The United States have entered the top 5 in the expense of Netherlands, showing there could be an increase of interest and following of the sport. Liberty Media, a US group, took over F1 last year which could be a factor behind this trend.

As always, the official hashtags dominate the top 5, with only one driver breaking into the list in both years. The fact that Vettel doesn’t have a twitter account means he doesn’t appear in the mentions list, but as a result he is often present in the top 5 mentioned hashtags.

Looking at mentions, in 2017 it was flooded with drivers and teams. Even though Hamilton won the race, Ferrari’s account was second most mentioned due to Vettel and his Ferrari team-mate Kimi Raikkonen crashing in the first lap. This year, such drama didn’t occur, paving the way for Hamilton to be the most mentioned driver. Surprisingly Max Verstappen was not in the top 5 mentions this year despite an excellent race and finishing second. Last year he was involved in the aforementioned crash and was in the top 5 mentions.

The Night Race is over for another year and despite some great racing on the track, the Singapore Grand Prix disappointed on social media. However an intense crash in the first lap in 2017 would have heavily contributed to the spike it witnessed last year. 6 races left, let’s hope the upward trend is restored next week in Japan.

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