F1 season comparison -Bahrain Grand Prix

The 2018 F1 season continued on Sunday with the Bahrain Grand Prix. Despite one of a Ferrari mechanics suffering a bad leg break from a pit stop incident involving Kimi Raikkonen, Vettel provided some good news for the team with his second win in as many races.

We carry on our comparative series over the 2018 season by looking back at the social engagement during the 2017 Bahrain Grand Prix and how it compares to this year’s race. Using our Kantar Social TV Ratings, tweets sent during the broadcast window (4 hours from the beginning of the race) were higher than last year. A total of 286,600 tweets were sent during the 2018 Bahrain Grand Prix, whereas 227,100 were sent during the 2017 edition. This shows a good increase and could be down to the increased amount of unique authors, 105,200 contributed to the figure this year compared to 71,600 last year. Impressions also saw a rise meaning the tweets reached a bigger Twitter audience. This is a good sign for F1 as more people are engaging on social media this year.

Looking at the top 5 countries, the same countries appear but in a different order. An increase of tweets from Brazil and Spain see them both leapfrog Italy, whereas the UK and US stay in 1st and 5th respectively.

Looking at the top 5 hashtags, as usual the official tags are at the top of the pile, but #bahraingp received less tweets this year whereas #f1 saw a big increase. Ferrari have two hashtags present this year which could be due to the pit stop incident. 

The top 5 mentioned accounts are very similar to last year’s race. The top 3 is unchanged, apart from an increase in more mentions. Pierre Gasly was the only driver in the top 5 mentions this year, the young driver finished 4th in a race that found him being awarded ‘Driver of the day’ and secured Toro Rosso’s first points of the new season.

The Bahrain GP has seen a slight decrease in tweets associated with female accounts, with 21.4% in 2017 dropping to 18.8% in 2018, leaving an even starker imbalance between male and female tweeters.

Another race down and the trend of increased social engagement continues. Both races so far this season have had big talking points which has no doubt helped the amount of tweets and social attention both have received so far. Will the season continue to entertain and spark debates with these occurrences? Stay tuned to our comparative series of blogs this season to find out if there is a consistent increase of social engagement for F1. 

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