Facebook Reactions: behind the scene

Ever flash a proud ‘thumbs-up’ to a grieving widow sharing her angst? … or how about to a neighbor describing his missing puppy? Of course not, that would be wildly inappropriate. But until February, that was the only way to acknowledge your support for a post. Facebook’s solution … ‘Reaction Buttons’. But are they really about providing new ways for users to express themselves? Or is there more to this new feature? … We have crafted a small infographic to highlight some hidden truths behind reaction buttons and how they can affect your brand marketing.