A brief history of social media engagement features
Share with your friends to participate in the contest!", "Say YES in the comments if you agree!"... Increasingly, social platforms are attacking commitment bait by penalizing artificial engagement techniques designed to generate reactions ("reaction baiting”, “share baiting"...). Check out this infographic for a non-exhaustive chronology of engagement features that follow one another at an ever-increasing pace since their creation. Objective: to generate natural commitment!