Free Global Mobile and E-commerce Report
With mobile internet projected to become the third largest advertising medium globally this year and annual global e-commerce sales surpassing the £1 trillion mark, understanding how consumers are engaging with e-commerce and mobile internet is more important than ever.
To make sense of the key trends in these markets, we have created a new TGI Consumer Spotlight Report. As well as examining global fluctuations, we also take a closer look at how adults in Britain specifically are engaging with their mobiles and with e-commerce. Highlights include global variations in:
- Consumer attitudes towards mobile advertising and smartphone engagement
- Popularity of shopping online and the most sought-after purchases
- What types of apps are most downloaded
- Devices used to go online
- Trust in buying and personal information security online
Downloadable UK & Global reports available on the side menu.