How socially engaged were the F1 audiences during the 2017 season

As we look forward to the new F1 season in 2018, Kantar Media looks back at the social engagement from F1 fans over the 2017 season.

Throughout the 2017 season, we tracked global tweets shared during the broadcast window of each race (that is a total of 4 hours starting from 1 hour before the race begins) and the resulting infographic presents a breakdown of tweets based on country and race.

Our infographic shows the tweets by the top 9 countries and by race, the larger the strand by country the more tweets were sent about each race. Click here to download the infographic.




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