Introducing our take on the Twelve days of Christmas

What can our TGI consumer survey data reveal about the popular Christmas carol ‘The Twelve Days of Christmas’?

At the annual Media Research Group Conference, we sprinkled a little festive joy in our opening presentation, picking five of the twelve verses and exploring how aligned modern day British consumers are to those familiar lyrics.

Take a peak at the presentation to see if Ten Lords really are a-leaping…

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