Key smartphone trends in Britain and globally

This year’s most anticipated smartphone launch took place in September as Samsung unveiled its much-awaited Galaxy Fold.

And as Christmas gets closer, smartphone manufacturers and related businesses will increasingly fight for media exposure before the right audiences, in order to promote their wares as effectively as possible.

It is thus a key time for marketers to understand how smartphones are used and by whom, both internationally and in Great Britain.

Our smartphone report draws upon our 22-country-wide TGI Global Quick View consumer data as well as other Kantar data sources to explore fluctuations in smartphone use internationally and domestically, giving you key insights into this most dynamic of markets. To view the report, simply click below.


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