National Football League following in the UK

With American football touching down in London last month for the 10th year, including the first game to be played at Twickenham, we look at how people in the UK follow the National Football League (NFL). Here we present the ways fans in the UK are consuming American Football.

Click to download PDF version

Search article

Related services

Sport: illuminating the sport industry with powerful insights
Read more
Understanding the sports fan to help shape commercial strategy
Read more