Oscars 2019: Social Buzz in the UK
With controversial decisions and discussions ongoing before and during the Oscars this year, from Kevin Hart stepping down as host and Spike Lee almost stepping out of the ceremony, the UK were gripped on the awards show which is represented in the social buzz. According to Kantar Media’s Social Media Insight, there were over 115K mentions of the Oscars from the UK audience between midnight on Friday and 9am on Monday morning.
Despite the event beginning at 1am in the UK, the carpet coverage and hype began several hours earlier. The first spike of the night came at midnight when the stars started to arrive on the red carpet where Billy Porter caused the biggest stir, gaining support on Twitter for his choice of outfit. The biggest moment of action however, came just after 4am when Olivia Colman was named the Oscar winner for the Lead Actress category.
And the winner of social buzz is…
Lady Gaga fans, The Little Monsters, drove significant buzz for the singer, leading her to become the most mentioned actor despite failing to win the Lead Actress award for her film A Star Is Born. Olivia Colman saw an outpouring of love from a UK audience who were pleasantly surprised to see the former Peep Show star win such a significant award. Fans of the band Queen and the biopic Bohemian Rhapsody were thrilled to see Rami Malek win the award for Lead Actor, with the latter struggling with his bow tie providing adoring moments as fellow stars helped him out.
UK shows support to everyone
In a recurring theme for the night, buzz from the UK rarely lined up with the winners. While Green Book won the Oscar for Best Picture, Bohemian Rhapsody and Black Panther both generated more buzz. Spike Lee missed out on the Best Director award, however used his speech for the Best Adapted Screenplay as a political platform, resulting in Spike being the most mentioned director ahead of winner Alfonso Cuarón.