Facebook looks to video as it approaches two billion monthly users

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Facebook looks to video as it approaches two billion monthly users

Facebook has posted a 76% rise in first-quarter profits to $3.1bn as it closes in on the milestone of two billion monthly users. Revenues increased to $8bn in the first three months of the year, up 49% year-on-year, as it continues to enjoy a growing share of global advertising budgets. The social network’s number of active monthly users now equates to a quarter of the world’s population, increasing by 80 million to 1.94 billion in the period. It is expected to hit the two billion milestone in the coming weeks. Not only is the number of people signing up to Facebook growing, they are also logging in more often, with two-thirds of users now active on the platform once a day. The social network’s chief finance officer David Wehner suggested the platform could be switching its attention to video. ‘We are looking at kickstarting an ecosystem for longer-form content on Facebook,’ he said. Wehner also indicated he was open to paying cash upfront to develop content before moving to a revenue sharing model. His remarks were echoed by Mark Zuckerberg who pledged to ‘anchor content’. The Facebook founder said the increasing size of its user base will offer the social network the opportunity to move into TV, politics and health care. ‘With that foundation our next focus will be building community,’ he explained. ‘There’s a lot to do there.’

PR and Marketing in Social Media

HarperCollins celebrates 200th anniversary with #WhyIRead campaign

HarperCollins Publishers is inviting book lovers to share what reading means to them in a new social campaign, #WhyIRead. The initiative is part of a global campaign celebrating the company’s 200th anniversary. A website showcasing HarperCollins’ history and influence is the centrepiece of the year-long campaign and will feature many of the publisher’s authors, including Michael Chabon and Veronica Roth, discussing their motivation for writing and their influences. Readers are urged to join in the conversation on social media using the hashtags #WhyIRead and #hc200 to share their own experiences and passion for books. The publisher is also marking its 200th birthday by donating $200,000 to a selection of literacy-related charities chosen by its employees, with the aim of ensuring reading remains accessible to all. Additionally, it is collaborating with First Book to create the #WhyIRead sweepstakes, offering four readers the chance to win a collection of the firm’s e-books, while a grand prize of an iPad mini carrying a collection of the company’s e-books is available to one lucky contestant. The grand prize winner will be able to help their community by nominating a school or children’s initiative to receive a donation of 1,000 books.

Social Media Brands...

Cristiano Ronaldo become first sports star to reach 100 million Instagram followers

Cristiano Ronaldo has become the first sports star to achieve 100 million followers on Instagram. He reached the milestone just days after scoring the 47th hat-trick of his career. The Portuguese footballer has more fans on the social network than any other man and is also the sixth most-followed account. Only Beyoncé, Taylor Swift, Ariana Grande, Selena Gomez and Instagram’s own account have more followers. He has also become the first person to have reached 100 million followers on both Facebook and Instagram, with his Facebook page attracting 120 million likes. Neymar is his nearest rival from the footballing world with 74 million Instagram fans. Lionel Messi has under just under 71 million followers, while David Beckham has 36 million. Ronaldo’s Instagram posts include a mix of training snaps and modelling photos but images of the Real Madrid star and his son are among the most popular, often attracting more than three million likes. Pictures of the footballer and his cars are also popular, with a photo of Ronaldo in his Bugatti receiving 3.9 million likes.

Chevrolet drives Everything But Football show on Twitter

Chevrolet is giving Manchester United fans the chance to get to know the club’s players off the pitch with what it is calling the ‘first-ever global video subscription series’ as it promotes weekly web show Everything But Football on Twitter. Fans can ‘retweet to subscribe’ to get weekly notifications of new episodes before they are widely released. Episodes will also be published as Twitter Moments. Chevrolet says that by deconstructing each EBF episode into short segments presented as multimedia stories within Twitter Moments, viewers will have ‘numerous opportunities’ to interact, including via trivia and polls. The car brand is working with the MOFILM collective on the web series which sees comedian Mark Smith interacting with the players and features pranks and trivia. ‘It is our goal to break through the newsfeed-scrolling behaviour of social, drawing fans to our brand and keeping them coming back week after week,’ said John Gasloli, Global Chevrolet Marketing. ‘Executing creative and innovative work is not easy, and our team was elated that Chevrolet possessed the appetite to push the boundaries of video content on Twitter,’ noted Alex Josephson, head of global brand strategy at Twitter. ‘It’s a true testament to the trust and partnership we have built with Chevrolet.’

Tumblr announces initiatives for Mental Health Month

To mark Mental Health Month this May, Tumblr has announced product integrations, original content, partnerships and user-generated content on Post It Forward, its mental health and wellness platform. The social network launched Post It Forward two years ago as a ‘safe haven’ for users to discuss issues including bullying, self-harm and mental illness. The initiatives include an @TumblrBot for information on Mental Health Month, as well as encouragement, positive posts and GIFs. There is also a Mental Health Month sticker pack, videos featuring Fergie, Tyler Oakley, Dan & Phil, Anna Akana and King Bach, and an Issue Time featuring panellists and experts discussing social media and mental health. As part of the month, Tumblr is also hosting a transgender rights event in a tie up with Ally Coalition and Facing History on May 16, just ahead of International Day Against Homophobia and Transphobia. The partnership includes a pledge that the social network will become a Stigma Free Company.

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