Twitter Moments - Spanish Grand Prix

A win for Lewis Hamilton in yesterday’s exciting Spanish Grand Prix in Barcelona closed the gap between himself and Sebastian Vettel at the top of the championship. Twitter reacted to the spectacular race with 221,000 total tweets between 13:00 – 17:00 CET. These tweets were written by 67,000 unique authors and accrued an astonishing 81.2 million impressions!

We use Kantar TV Twitter Ratings (KTTR) to uncover the most used hashtags, the top tweeting country and identify specific peaks during this timeframe.

First, looking at the most tweets by country, United Kingdom are top. Not too much of a surprise here considering Lewis Hamilton won the race and is from the UK. Second is Spain, which is understandable given this was the location for the race. . However, Italy show a very strong impression rate considering they saw fewer tweets than Brazil, which had far fewer impressions. 

Looking at hashtags, the most used was the official #spanishgp. Out of the top five, only two were racer-based. Interestingly, neither of the racers who were hashtagged the most were the eventual winner of the race. 

Intriguingly, neither of the highest hashtagged racers were amongst the most mentioned. Lewis Hamilton was the only racer amongst the highest volume of mentions by account. @scuderiaferrari was third most mentioned, likely as recognition for their heartwarming gesture of inviting young Thomas Danel to meet the team and his hero Kimi Raikonnen, after Thomas was seen on TV upset after the Ferrari driver crashed out of the race. 

Oh and the highest peak in tweets? 3:41pm. 3,600 tweets in one minute when Lewis Hamilton was crowned the winner of the Barcelona Grand Prix.

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