Oscars 2017: social media buzz in the UK

Gaelle Bertrand, Head of Brand Insight, Kantar Media

Social media empowers audiences to make their views count in a space traditionally dominated by film critics and the Media.

Events such as the Oscars offer brands an unparalleled opportunity to engage with film and fashion fans around the world in one fell swoop. Tapping into this audience with the right messages is paramount to capitalising on this opportunity...

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