Team GB's gold rush continues as stellar performances on Super Saturday and Sunday stun Twitter
It was a gold rush weekend for Team GB in Rio as London 2012’s Super Saturday gave way to Rio 2016’s Super Sunday, with Kantar Twitter TV Ratings seeing the peak day for UK Tweeting for the Rio Games so far. With Team GB claiming 5 gold medals in the space of 7 hours, Super Sunday’s successes ensured Twitter sent a whopping 859,111 UK Tweets in 24 hours on Britain’s most successful medal day at an overseas Olympic games.
Max Whitlcok made history with a double gold victory in the men’s gymnastics on both pommel horse and floor, making Whitlock’s handle the third-most Tweeted for the day with nearly 35K mentions, and ensuring the name “Whitlock” was mentioned nearly 40.7K times! A first gold medal for Justin Rose in the golf, making him the first Olympic champion of the sport since 1904, saw a Twitter peak of 19.2K UK Tweets in 5 minutes, while Jason Kenny’s win over teammate Callum Skinner in the men's cycling sprint attracted 8.5K Tweets in five minutes. Sunday night’s non-stop sporting action saw #Gold become the second most-Tweeted hashtag for the whole of Sunday’s tracking, mentioned in 8.9% of all Tweets!
Later in the proceedings, reigning Wimbledon champion Andy Murray soldiered through a four-hour four-set epic against Argentinian Juan Martin Del Potro to score his second Olympic gold medal. Despite the lateness of the hour, UK Tweeters responded to his gladiatorial victory with the peak Twitter moment for not just Sunday’s Olympic tracking, but the whole of the Rio games so far: 32,433 UK Tweets in 5 minutes! Murray’s official Twitter handle was mentioned over 34,000 times during Sunday’s tracking, with “Murray" scoring high in our Tag Cloud with 69,185 mentions for the whole day.
Saturday’s achievements in the athletics also saw UK Tweeters socially engaged in the Olympic action. Mo Farah’s sensational victory in the 10,000 meters after taking an early tumble saw Twitter respond to the tune of 28,619 Tweets in 5 minutes, even as coverage passed the 2am mark UK time. Combined with silver for Jess Ennis-Hill in the heptathlon, bronze for Greg Rutherford in the long jump, and a record-breaking ride in the women’s cycling team pursuit, Team GB’s successes on Saturday ensured over 553.6K UK Tweets were sent for the whole day’s 24 hour period.
At the time of writing, Team GB has secured second place in the medal table behind the USA, with an impressive 38 medals so far - well on target for their Rio Olympic aim of 48.
Source: Kantar Twitter TV Ratings
Contact: UKSocialTV@KantarMedia.com // @KMUKSocialTV