Using media monitoring and analysis in every department

In today’s ‘always on’ media environment, media monitoring data, once exclusively associated with PR teams, is becoming increasingly utilised across different departments as a way of improving performance.

Companies can immediately identify the potential scope of an issue; understand the value of their efforts in PR, digital marketing, or content marketing more easily; identify cultural nuances across markets or understand their performance in comparison to competitors.

From Sales and Marketing, to HR and Customer Services, our infographic explores the variety of ways in which different teams across organisations can benefit from media monitoring and analysis.

Infographic showing using media monitoring and analysis in every department

Search article