Victory at the velodrome sends UK Tweeters into a spin

Britain’s cyclists brought home Team GB’s fourth gold medal last night in a stunning finish to the men’s team sprint, inspiring the UK's peak Olympic Twitter moment for the whole of Thursday (11th August), according to the latest data from Kantar Twitter TV Ratings.

Sprint team Jason Kenny, Phil Hindes and Callum Skinner raced to victory in Rio Thursday night, with UK Tweeters making clear their approval by sending 17,325 Tweets in the space of five minutes! Their win secured Kenny's fourth Olympic gold medal overall, and the thrilling moment saw the highest single peak minute for cycling so far at #Rio2016, with 5,328 UK Tweets sent in 60 seconds.

Team GB’s dominance in the velodrome ensured “cycling” and “CyclingTrack” were two of the most-mentioned phrases for the whole day’s tracking, with a combined total of over 33,500 mentions. There was additional success for the female pursuit team of Laura Trott, Joan Rowsel, Katie Archibald and Elinor Barker, who smashed the world record in their qualifying heat - making the perfect start to their gold medal bid. Twitter reacted to the tune of nearly 6,800 UK Tweets sent in five minutes at the women's impressive ride.

Another memorable moment occurred on Thursday when rower Katherine Grainger won her fifth Olympic medal to become Britain’s most decorated female Olympian ever, securing silver in the women’s double sculls alongside teammate Vicky Thornley. Twitter was awash with praise at the historic win, with “Grainger” being mentioned nearly 8,500 times in Thursday’s tracking - these Tweets containing 45.6% Positive Sentiment, with the most prevalent emotions being Admiration and Joy. Cycling legend Sir Chris Hoy Tweeted his congratulations to the pair, saying “Thornley/Grainger silver in rowing means Kath Grainger has more medals than any other female @TeamGB athlete in history!! Many congrats!”

At the time of writing, Britain’s total medal haul exceeds that achieved at this stage of the Olympic events in London 2012. Can #TeamGB continue to #BringontheGreat as we head into the second week of #Rio2016?

Source: Kantar Twitter TV Ratings
Contact: // @KMUKSocialTV

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