Consumer behaviour comparisons across 60+ markets

Kantar Media's TGI survey data is used to optimise all kinds of marketing and strategic targeting. It provides a complete view of consumer behaviour and characteristics, covering: product and brand use, attitudes and motivations, media and digital consumption and engagement, leisure activities and demographics.

Below you will find an interactive graphic that compares the responses to dozens of product and lifestyle questions across our network of TGI survey markets.

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Consumer behaviour: profile, segment and reach the right people
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