Ant & Dec's Saturday Night Takeaway Finale Tops Twitter

Ant & Dec's series finale of the fourteenth season of Saturday Night Takeaway topped the Twittersphere on the weekend, with 18,197 Tweets sent about the episode on Saturday during our 24/7 tracking.

It was the last in the series of the Geordie lads’ Saturday night offering this weekend, and the boys certainly pulled out all the stops with an entertainment extravaganza broadcast from Florida’s Walt Disney World! The episode received 18,197 Tweets in our 24/7 tracking for Saturday, which in turn created 10.4M Total Impressions.

Some of the joy from the “happiest place on earth” certainly rubbed off on Tweeters: the show was a hit with viewers, receiving 41.4% Positive Sentiment, with Admiration and Laughs the top two emotions present in Tweets.

The show also saw a special reunion for Ant and Dec with their SM:TV Live co-star and chum Cat Deeley, who was revealed as the villainous Maskface in the dramatic finale to The Missing Crown Jewels! Fans were over the moon at the SMTV reunion, with both “SMTV" and “Cat” each mentioned over 600 times. The series finale was particularly popular amongst 21-34 year olds, with 57% of Tweeters originating from this age group.

The final episode of this series of Saturday Night Takeaway stole an 11% share of all Social TV activity for Saturday, and hit the top spot on both our 24/7 and broadcast Leaderboards for Saturday.

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