Check out the Kantar Twitter TV Ratings UK launch
The Kantar Twitter TV Ratings launched in the UK this month with an event at the Me Hotel in London.
The evening began with an introduction to the official new Twitter TV metrics, followed by a lively panel discussion looking at how Twitter amplifies the power of television. The UK Kantar Twitter TV Ratings team then unveiled a preview of the new metrics with some recent programme examples, followed by an opportuntity for attendees to network and engage with new case studies illustrating the data.
Watch the video below to to learn what was discussed and unveiled on the night.