Discover consumers' financial values and behaviour

Drawing upon TGI’s unrivalled depth and breadth of consumer data, we take a detailed look at the financial behaviour and attitudes of adults across the world. From credit card use, to online banking, to views on saving, there are some startling differences and similarities between both emerging economies and more established markets.

With financial considerations fundamentally informing consumer behaviour, it is essential for advertisers, agencies and media owners alike to get the big picture on the relationship consumers have with money.

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