Strictly Dances to the Top of Our Leaderboard

Dust off your dancing shoes because Strictly is back! The launch of the new series took viewers on an emotional roller-coaster, and the resulting chatter placed Strictly at the top of our Broadcast and 24-7 Leaderboards for Saturday.

The touching tribute to the late Bruce Forsyth, who co-presented the show for 11 series and personified Saturday Night TV, tugged on heartstrings across Social Media. Forsyth’s nickname, ‘Brucie’, appeared in the Top Five most Tweeted phrases about the show, and the moment Tess Daily began to cry sparked the peak minute of activity, not only for the episode, but for all TV related Twitter activity on Saturday.

The pairing process kept Twitter activity high, with an average of 220 Tweets per minute across the Broadcast! Susan Calman was the most discussed contestant on Twitter, with her mentions peaking at 20:15 as Kevin Clifton was announced her partner. We’re hoping some improvements might be made on their un-official couple hashtags: #TeamSuvin and #TeamKevsan.

Emotional viewers Tweeted 45.8K times on Saturday which generated 22.1M Impressions. With 85.1K Interactions, Strictly also topped our Facebook Leaderboard and dominated all Social TV chatter on Saturday.

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