Tweeters Fire Off About Gunpowder!
‘Remember, remember, the fifth of November, Gunpowder treason and plot…’ and even though it’s only October, the new BBC primetime drama fired off with 7.4K Tweets and 4.5M Impressions across Saturday.
Starring Kit Harington, the BBC's new drama chronicling the plot to blow up the House of Lords in 1605 caught Tweeters attention and sparked high activity within the Broadcast Window – 5.3K Tweets. The peak minute occurred right in the middle of the episode with 193 Tweets posted when a horrified Twitter audience commented on the very graphic executions.
Playing the main plotter of the Gunpowder night, #KitHarington was the second most mentioned hashtag, right after the official hashtag #Gunpowder, and appeared in 2.8% of all Tweets around the drama. Surprisingly, the GoT star wasn’t among the top mentioned Twitter accounts – @historyneedsyou was mentioned in 2.1% of the chatter, making it the second most discussed account after the BBC's handle.
Even though the drama attracted more Tweets from the female part of the audience, it managed to remain equally popular within the two groups with nearly 58% of posts written by women. The fresh take on history was highly successful among young Tweeters as 65.6% of Tweets were associated with the 25-49 age group.
Gunpowder caused a lot of buzz in social media reaching number 4 on the 24/7 Leaderboard and stayed in Tweeters’ minds for longer, creating 2.8K Tweets a day after!
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