What is contributing to the ongoing growth of the sports franchise?
See how this competitive space shaped up in 2018
How much time are broadcast and cable networks devoting to advertising?
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U.S. ad spending expanded 4.1% in 2018, only slightly off the 4.2% expansion in the U.S. Gross Domestic Product (GDP). Measured media expenditures for the year reached $151.7 billion—the highest total ever.
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View TV advertising trends over time with Kantar Media's TV Tracker. Want to know how TV ad spend is changing by media type or volume? Looking for the top categories from the most recent quarter? Find it all here.