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Advertising in the time of COVID: Perspectives from consumers and key sectors

The COVID-19 pandemic has transformed many aspects of consumers’ lives and brought numerous sectors of the economy to a halt. During this chaotic and stressful time, marketers are searching for ways to maintain their businesses and brands.

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DIMENSION 2020: COVID-19's impact on consumer media usage and attitudes

Today’s consumers are inundated with information and content – much of which may not be relevant or accurate. Yet during a pandemic, it’s more important for brands than ever that consumers can rely on their updates.

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