The price of advertising during TV's most expensive awards show
In-game ad expenditures reached $382 million, the third largest amount in history
From emerging patterns in ad blocking to the rise in smart speaker ownership, consumers are finding new ways to advance and evolve their media consumption
Our connected intelligence solutions provide clients with a holisticunderstanding of the changing media landscape.
U.S. ad spending expanded 4.1% in 2018, only slightly off the 4.2% expansion in the U.S. Gross Domestic Product (GDP). Measured media expenditures for the year reached $151.7 billion—the highest total ever.
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