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Ad Spend

U.S. Ad Spending Climbs 4.1% in 2018

U.S. ad spending expanded 4.1% in 2018, only slightly off the 4.2% expansion in the U.S. Gross Domestic Product (GDP). Measured media expenditures for the year reached $151.7 billion—the highest total ever.

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Kantar Media TV Spend Tracker

View TV advertising trends over time with Kantar Media's TV Tracker. Want to know how TV ad spend is changing by media type or volume? Looking for the top categories from the most recent quarter? Find it all here.

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Data Tracker