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Kantar, the world’s leading data, insights and consulting company, today announced the expansion of its audience activation offer to a broader array of verticals. The expansion of these audiences is based on Kantar’s flagship syndicated studies, including U.S. MONITOR, WorldPanel, ComTech, Target Group Index (TGI), HomeScores and MARS Health. The restructured audience offer will allow marketers to better identify and engage the right consumers and deliver better ROI for data-driven advertising campaigns.