In its annual drill-down on Super Bowl advertising, Kantar Media said a 30-second ad on last year’s big game sold for a record $5.235 million, but the firm’s study identifies some possible reasons for concern along with the growing revenue haul.
Recently, Kantar Media analyzed cost per click (CPC) in US Google search ads over the last four years with an eye toward determining the most expensive keywords. The results were not surprising.
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