The bulk of back-to-school spending is still dictated by school schedules and concentrated within the period from the last week of July through the end of August, notes Jon Swallen, chief research officer at Kantar Media. That's good enough for Amazon.
A little more than two weeks after Amazon.com Inc. abruptly halted its buying of Google’s Product Listing Ads on April 27, the retail giant began taking modest steps to buy up the visual-oriented ads, according to new data from Kantar Media. And it appeared to significantly ramp up its PLA activity in a number of categories around June 5.
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