According to research from Kantar Media, a firm that measures advertising across media, Fidelity led the way in spending on television ads from Oct. 24 to Jan. 21, costing the firm about $11.7 million. Following Fidelity was Pacific Life and Voya Financial, which spent $7.3 million and $6.5 million, respectively, to air their brands on TV.
Avocados from Mexico ran a television and search campaign during Super Bowl LIII 2019. In the moments the ad ran, the campaign increased website traffic by more than 2000% -- up from 400% during the same time in the prior year.
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