Over the course of the entire 2016 presidential election, TV ad spending approached a whopping $761 million, with more than 920,000 spots flickering across the airwaves. But that might be nothing compared to what we see in 2020. Thanks to Tom Steyer, who is pouring an enormous amount of money into TV ad buys, we are already ahead of 2016’s pace.
According to research from Kantar Media, a firm that measures advertising across media, Fidelity led the way in spending on television ads from Oct. 24 to Jan. 21, costing the firm about $11.7 million. Following Fidelity was Pacific Life and Voya Financial, which spent $7.3 million and $6.5 million, respectively, to air their brands on TV.
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