Retailers are stepping up their small screen advertising investments this holiday season. Between Oct. 30 and Nov. 16, retailers spent $353 million on national television ads for the holiday season, up from $323 million during the same time period in 2016, according to Kantar Media. Walmart has been the top retail advertiser during this time period, spending $51 million on national TV ads.
Controversies over fake news have damaged trust in media in the United States and elsewhere, but the impact is far worse for social media and online-only outlets than it is for traditional print and TV outlets, a survey has found.
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