Basic Care, Amazon’s private-label over-the-counter product, was the top brand in Amazon’s search results for the OTC allergy category from August 1 through August 15, according to data released by Kantar Media on Tuesday.
Against that backdrop, good old-fashioned traditional TV and radio political advertising seems like a triumph of transparency. The limited inventory available on a discrete number of outlets means that basic math, refreshingly, applies. And FCC and FEC regulation means that hide-and-seek is a lot harder to pull off. (Although, of course, the money behind the money—namely, the secretive backers of certain super PACs—is another story.)
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