In the 2018 midterm elections, $5.25 billion was spent on advertising in local broadcast, local cable and digital, according to Kantar Media, which makes it the most lucrative midterms in history. The 2018 election spending was 78 percent higher than the 2014 midterms, which had a $2.95 billion haul, and even beat the 2016 presidential election spend—$4.47 billion, including $122 million in national buys—by 17 percent.
The official numbers are in, and according to WPP competitive ad-tracking units Kantar Media and its CMAG political media specialty division, the 2018 campaign ad spending set new bars for both broadcast TV and digital media.
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