Ad wars: Rick Scott's rules Florida's airwaves, but Bill Nelson is about to respond

by Ledyard King, USA TODAY

After months of being overpowered on the Florida airwaves by Republican Gov. Rick Scott, Sen. Bill Nelson is about to start punching back.

The Florida Democrat and his political allies have reserved about $42 million in broadcast, cable and satellite television ad buys in the state's 10 markets from August through Election Day – more than twice the $17.4 million Nelson's side spent on TV spots prior to August.

In a race where polls show an even contest and most analysts rate it as a tossup, Nelson's first ad from his own campaign is slated to air later this month.

Scott – the 65-year-old, term-limited governor seeking to unseat Nelson this fall – and independent groups supporting him have not exactly been camera shy. The governor and his Republican allies spent $47.6 million through July, three-quarters of it on negatively portraying Nelson.

The data on past and future ad buys was compiled exclusively for the USA TODAY Network by Kantar Media's Campaign Media Analysis Group.

Read the full article from USA TODAY

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