Ad wars: Rick Scott's rules Florida's airwaves, but Bill Nelson is about to respond
The Florida Democrat and his political allies have reserved about $42 million in broadcast, cable and satellite television ad buys in the state's 10 markets from August through Election Day – more than twice the $17.4 million Nelson's side spent on TV spots prior to August.
In a race where polls show an even contest and most analysts rate it as a tossup, Nelson's first ad from his own campaign is slated to air later this month.
Scott – the 65-year-old, term-limited governor seeking to unseat Nelson this fall – and independent groups supporting him have not exactly been camera shy. The governor and his Republican allies spent $47.6 million through July, three-quarters of it on negatively portraying Nelson.
The data on past and future ad buys was compiled exclusively for the USA TODAY Network by Kantar Media's Campaign Media Analysis Group.
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