Adwanted USA and Kantar Media Forge Exclusive Strategic Partnership
SRDS data now available via Adwanted Platform; enabling SRDS subscribers ability to execute buys directly with publishers
Data deal will revolutionize the way legacy media brands can sell their offline advertising, providing new revenues and efficiencies
June 26, 2018 — New York City — Adwanted USA, the automated advertising marketplace connecting legacy publishers with brands and agencies and part of the Adwanted Group portfolio, has entered into an exclusive strategic partnership with Kantar Media, a global leader in media intelligence, to license SRDS data on 6,700 U.S. Business-to-Business and Consumer magazines and integrate it with the Adwanted platform. The deal marks the first time SRDS subscribers will be able to execute media buys with legacy media in addition to doing campaign research and planning; all on one digital platform.
SRDS.com is the industry standard resource that advertising agencies and brands use to find and compare online and traditional media across business, consumer and geographic audiences. Similarly, media sellers use SRDS.com to communicate their unique value proposition and offer multi-channel programs where media decisions are made.
Adwanted is the first advertising marketplace connecting legacy US-based print publishers with media buyers. The Adwanted.com platform will now have verified cost and planning information available for thousands of publishers, and will be available to access for free to SRDS subscribers who activate their accounts. Adwanted allows publishers and media buyers to efficiently transact in a completely transparent and private marketplace. Publishers can set specific terms and conditions, offer rate card discounts, or simply use pre-negotiated corporate deals. The Adwanted platform makes the entire process seamless: from media selection to customization of terms and conditions to issuing insertion orders.
“Having SRDS data and information available in the Adwanted marketplace solves a big pain point for media buyers and brands,” said Joe Lagani, Adwanted USA President. “We’ve taken the friction out of what had been an old school transaction process. We’re finally giving marketers a complete solution for buying legacy media programs that has previously been a highly manual and time-consuming process.”
Adwanted’s relationship with Kantar Media follows its recent strategic alliance with media auditor BPA Worldwide, which gives BPA members access to transact with Adwanted’s platform as part of the BPA Media Exchange, a private digital ad marketplace.
“As a longtime B2B buyer, I’m impressed by what Adwanted has built and look forward to having it deliver more for my clients. I especially appreciate that the platform features trusted and verifiable data from SRDS and BPA.” said Kevin Arsham, Partner at Mediacom. “As I continue planning with more data-driven technologies, SRDS and Adwanted together will certainly keep up with the pace.”
Read the full press release from Adwanted