Earned Media Out Of Gas, Trump Now Spends Big On TV

by Wayne Friedman, MediaPost

TV advertising is still important for any political season, even with less than two weeks before an election.

But the real noise? Not coming exactly from where you think.

Just weeks before the election, Donald Trump is now outspending Hillary Clinton on TV -- something many believe he should have been doing for months -- if not a year ago.

Trump spent $14.4 million in the week from October 18 through 24, with Clinton spending $13.9 million. Going forward the next week and half or so, Trump is projected to spend $30.6 million to Clinton’s $22.2 million, according to Kantar Media/CMAG data analyzed by Bloomberg Politics.

Is this enough to change the direction of the campaign -- view the full article from MediaPost

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