Heavy Hitters: The Biggest World Series Advertisers in the Last Five Years

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The World Series begins Oct. 24 on Fox when the Houston Astros take on the Los Angeles Dodgers. The Astros are out to win their first World Series; the Dodgers have won the title six times, most recently in 1988.

The World Series draws a deep bench of major league advertisers pitching cars, telecom services, car insurance, food and beer. But its biggest spender over the past five years has been General Motors. GM's Chevrolet has played America's pastime for decades (think 1970s' iconic "Baseball, hot dogs, apple pie and Chevrolet") and sponsors the Willie Mays World Series Most Valuable Player award. Last fall's matchup between the Chicago Cubs and Cleveland Indians scored a record $460 million in TV ad spending.

Five Biggest Advertisers

World Series measured-media TV spending. Dollars in millions.

World Series Ad Spend
World Series Ad Spend
World Series Ad Spend

Spending includes broadcast network TV (Fox), cable TV networks (Fox Deportes) and spot TV. Figures include pre-game, in-game and post-game spending. World Series total TV ad spending includes top five and all other advertisers. Numbers rounded. Spending is pro forma, factoring in acquisitions and divestitures.
Source: Ad Age Datacenter analysis of measured-media spending data from Kantar Media.

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