Heavy Hitters: The Biggest World Series Advertisers in the Last Five Years
Five Biggest Advertisers
World Series measured-media TV spending. Dollars in millions.
Spending includes broadcast network TV (Fox), cable TV networks (Fox Deportes) and spot TV. Figures include pre-game, in-game and post-game spending. World Series total TV ad spending includes top five and all other advertisers. Numbers rounded. Spending is pro forma, factoring in acquisitions and divestitures.
Source: Ad Age Datacenter analysis of measured-media spending data from Kantar Media.
View the full article from Ad Age