Here's How Much It Costs to Buy a Commercial During Super Bowl 2019
by Jennifer Calfa, CNN Money
Far and away the most-watched event on television each year, the Super Bowl is an opportune time to spread the word about your business.
That is if you have at least $5 million to invest in a Super Bowl ad.
CBS is selling 30-second Super Bowl 2019 commercial spots to the tune of $5.1 to $5.3 million, as Bloomberg first reported. It’s a similar figure to 2018’s $5.235 million a pop — and is the first time in eight years the price of Super Bowl commercials didn’t grow by at least $200,000 year-over-year.
It’s hard to say what this plateau in pricing means, Jon Swallen, chief research officer at Kantar Media, which measures Super Bowl commercial costs, says. Though fewer people tuned into the NFL in recent years, the 2018 season saw a 5% growth in viewership across its primetime networks.
How much does a Super Bowl commercial cost? Take a look at the graph below to see ad prices over the years — and how they compare with estimates for 2019 commercial costs.
Why are companies willing to spend such huge amounts to broadcast the best Super Bowl commercial possible to viewers? Swallen says the Super Bowl doesn’t face much competition in terms of size. “There’s no audience in television that even comes close,” Swallen says.
The second-most-watched event in 2018 was the Super Bowl post-game show with 74 million viewers. After that, regular and post-season NFL games follow (costs for regular season ads are typically in the $500,000 to $600,000 range, according to Kantar Media). Events like Prince Harry and Meghan Markle’s royal wedding and the opening ceremony of the 2018 Olympics raked in just 29.2 million and 28.3 million viewers, respectively, in comparison.
Read the full article from CNN Money
Read Kantar Media's full Super Bowl LIII post-game analysis