Medical journal ad spend in H1 2017: All the data in one place

by Larry Dobrow, Medical Marketing & Media

Journal ad revenue in the first half of 2017 was down nearly 17% against the year-ago period, but it shouldn't come as a surprise. Two possible reasons: First, established brands with money to spend will continue to spread it across channels, but smaller ones' dollars have shifted to other media. And second, a younger generation of planners aren't as sold on print as their predecessors. Perhaps the most pressing question is whether this is a blip on the radar or the beginning of the end.

Below you'll find the top 5 journals ranked by revenue, the top 25 advertised brands, and the top 25 advertised categories.

Top 5 medical/surgical journals, ranked by ad revenue first half 2017

Medical Journal Spend
Source: Kantar Media

Journal ad revenue, first half 2013-2017

Medical Journal Spend Y0Y
Source: Kantar Media
To view the top brands and categories, view the original article from Medical Marketing & Media

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