P&G Cut Traditional Ad Spending by 14% in 2014

By Nathalie Tadena, The Wall Street Journal 

New data shows just how much Procter & Gamble, the biggest advertiser in the U.S., cut its marketing budget last year — at least when it comes to more traditional advertising.

The nation’s top 10 marketers spent $15.34 billion on traditional media and online display advertising in 2014, down 4.2% from a year earlier, research firm Kantar Media said today. Among that elite group, consumer goods giant P&G trimmed back the most, slashing its spending by more than 14% to $2.64 billion.

The pullback shouldn’t come as a surprise. Kantar Media’s ad expenditure report in September showed that four of the five biggest advertisers in the U.S. cut back on their media spending for the first nine months of the year.

View the Orginal Article from The Wall Street Journal