‘Roseanne’ Could Have Earned $60 Million in Ad Revenue Next Season

by Tim Baysinger, TheWrap

Revival brought in $45 million in ad sales this season for ABC, says Kantar Media

ABC entertainment president Channing Dungey gave up a financial powerhouse when she canceled “Roseanne” over Roseanne Barr’s tweet about Valerie Jarrett: The show could have earned $60 million in ad revenue next season, according to projections provided to TheWrap.

Data from ad-tracking firm Kantar Media indicates that the hit revival earned an estimated $45 million in ad revenue this season. ABC had planned to air more episodes next season, which would have increased potential ad revenue to about $60 million, according to Kantar.

During its brief return to ABC, “Roseanne” was the most-watched show across all of TV in viewing across a given week. Thirty-second spots sold for between $200,000 and $420,000, multiple insiders told TheWrap.

Read the full article from TheWrap


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