Senate Advertising Bigger Than Presidential in Year of Trump
Published on:
01 September 2016
Solution:
Advertising Monitoring & Evaluation
by John McCormick, Bloomberg Politics
In another sign of the unusual nature of this election year, slightly more has been spent thus far on general-election broadcast television ads targeting U.S. Senate contests than on those for the White House race.
A Bloomberg Politics analysis of data from ad-tracking firm Kantar Media/CMAG shows $129.3 million has been spent through Aug. 29 on the general-election phase of 18 Senate races, compared to $128.4 million that's been plowed into TV ads for the presidential campaign.
In a normal election cycle, ad spending on the presidential race would typically exceed Senate totals. Through the first eight months of 2012, for example, $350 million had been spent on general-election ads for the presidential race, CMAG data shows, while just $70 million had been spent on 22 Senate races. In 2008, there had been $127 million in general-election presidential broadcast advertising by this point, compared to $20 million for 15 Senate races.
View the full article from Bloomberg Politics