Super Bowl Ad Sales Decline Along With TV Audience
by Gerry Smith/Christopher Palmeri, Bloomberg Quint
Super Bowl advertising sales fell more than 6 percent, a sign the annual broadcast bonanza may be peaking along with its audience.
CBS Corp. collected $382 million in ad sales during the game, down from the $408 million NBC got last year and Fox’s $419 million in 2017, according to estimates Monday from researcher Kantar Media. The viewing audience came in at 98.2 million, also down from last year and lowest since 2008.
Read the full article from Bloomberg Quint
Read Kantar Media's full Super Bowl LIII post-game analysis