Super Bowl Scores $414 Million In Advertising
by Wayne Friedman, MediaPost
This year’s Super Bowl posted a slight decline in TV viewership versus a year ago, with the game pulling in $414 million in advertising sales to NBC -- the second-biggest take in history.
Kantar Media says its preliminary estimate of in-game ad spending for the game -- in which the Philadelphia Eagles beat the New England Patriots 41-33 -- is second to last year’s game, which totaled $419 million.
Total non-program time (paid advertising, NFL promos/PSAs, and NBC program promos) totaled 49 minutes/35 seconds -- the third-highest on record, and down from 51:30 a year ago. This year’s non-program time accounted for 22% of total time of broadcast.
There were seven minutes/25 seconds of network TV program promos (versus 7:30 a year ago), and two minutes of NFL promos/PSAs (versus 2:20 a year ago.
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Read our full post-game analysis