Ten Years of Super Bowl Advertising: $2.59 Billion in Sales, Anheuser-Busch Biggest Client
by Julian Barton, Mobile Advertising Watch
Sure, we could have solved the problem of hunger or bought a lot of solar panels for the money. But that’s not what Super Bowl advertising is all about.
Super Bowl ads are expensive grasps at the golden ring of marketing and it’s been that way for a long, long time.
Now new data from Kantar Media, a global leader in media intelligence, reveals that from 2007 through 2016, in-game Super Bowl advertising (that is, commercials taking place between opening kick-off and the final whistle) generated $2.59 billion of network advertising sales from more than 130 marketers.
Bottom line: it’s probably the most valuable sports franchise in the U.S.
Kantar crunched ten years worth of data and came up with some astounding facts and figures. For instance, the average price for a 30-second advertisement in the Super Bowl game has doubled during the past decade. It reached $4.8 million in 2016 and is now the most expensive commercial time on television bar none.
Time reserved for commercials has expanded, too. The 2016 contest contained 49 minutes, 35 seconds of ad messages between the opening kickoff and the final whistle and was the second most cluttered broadcast in the 50 year history of the event.
One reason? Those commercials are longer. They’re no longer short snippets. They’re mini dramas, short plays, and tales of wonder.
Read the full article from Mobile Advertising Watch
Read our full Super Bowl Press Release